Storytelling Aaker on the Power of Empathy
Jennifer Aaker, General Atlantic Partners Professor of Marketing, Stanford Graduate School of Business

Video Vignette: Aaker on the Power Empathy

Featuring: Professor Jennifer Aaker

Summary: Jennifer Aaker shares lessons and research on how empathy is critical for storytellers to truly be impactful.  By fully understanding how to gain and leverage empathy, you will be a more effective communicator and leader.

Takeaway: Empathy is a powerful tool that can be practiced and refined for more effective use.

Considerations and Questions:

1- For what types of people do you naturally feel empathy?

2- How do you seek to better understand the needs of people different from you?

3- How do you tap into your authentic self when leveraging empathy in your stories?

Video Vignette: Aaker on the Power Empathy

Featuring: Professor Jennifer Aaker

Summary: Jennifer Aaker shares lessons and research on how empathy is critical for storytellers to truly be impactful.  By fully understanding how to gain and leverage empathy, you will be a more effective communicator and leader.

Takeaway: Empathy is a powerful tool that can be practiced and refined for more effective use.

Considerations and Questions:

1- For what types of people do you naturally feel empathy?

2- How do you seek to better understand the needs of people different from you?

3- How do you tap into your authentic self when leveraging empathy in your stories?