There are 17 videos in the "Sales/Marketing" collection
Deborah Nelson, SVP Marketing, Hewlett Packard
Synopsis:Senior manager discusses several key considerations for effective talent management.
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Subject Area: | Career Development, Human Resources |
Leadership Role: | |
Business Function: | Human Resources, Sales/Marketing |
Industry: | High Tech |
Leadership topic: | Leading Change |
Deborah Nelson, SVP Marketing, Hewlett Packard
Synopsis:Listening is a skill which will determine a team's ability to function at a high level.
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Subject Area: | Decision-Making, Strategic Management |
Leadership Role: | |
Business Function: | General Management, Sales/Marketing |
Industry: | High Tech |
Leadership topic: | Motivating Teams |
Amy Brooks, EVP, Team Marketing and Business Operations, National Basketball Association
Synopsis:A leader talks about how influential a story can be if it is told to inspire others.
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Subject Area: | Strategic Management, Work/Life Balance, Career Development |
Leadership Role: | Board Level, Senior Manager (VP-level), Executive (C-Level), Middle Manager |
Business Function: | General Management, Sales/Marketing, Strategy |
Industry: | Services |
Leadership topic: | Storytelling |
Christiana Shi, President, Nike Inc.
Synopsis:A leader talks about how a good story makes you think, a better story makes you feel, a really great story makes you remember it time and time again.
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Subject Area: | Career Development |
Leadership Role: | Board Level, Senior Manager (VP-level), Executive (C-Level), Middle Manager |
Business Function: | Sales/Marketing |
Industry: | High Tech, Services |
Leadership topic: | Storytelling |
Jeff Jordan, Investor, Andreessen Horowitz
Synopsis:A leader talks about how story is a way of bringing products and a company to life.
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Subject Area: | Career Development |
Leadership Role: | Board Level, Senior Manager (VP-level), Executive (C-Level), Middle Manager |
Business Function: | General Management, Sales/Marketing |
Industry: | High Tech |
Leadership topic: | Storytelling |
Mindy Grossman, CEO, HSN Inc.
Synopsis:Storytelling and context in business is critical to long term brand success. Storytelling saved HSN and was a critical part of reinventing the business model from selling to inspiring through stories.
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Subject Area: | Strategic Management |
Leadership Role: | Board Level, Senior Manager (VP-level), Executive (C-Level), Middle Manager |
Business Function: | Sales/Marketing |
Industry: | Financial, Products & Retail, High Tech, Services, Non-Profit |
Leadership topic: | Storytelling |
Nancy Duarte, Principal, Duarte, Inc.
Synopsis:The job of every leader is to curate the stories in your company. Find stories, find meaning, and amplify that. Sometimes decomission some stories.
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Subject Area: | Strategic Management, Career Development |
Leadership Role: | |
Business Function: | Sales/Marketing |
Industry: | Products & Retail, Services |
Leadership topic: | Storytelling |
Nathan Hubbard, Head of Commerce, Twitter
Synopsis:Nathan Hubbard shares how he relates his personal story as a way to humanize Ticketmaster for consumers to turn around the company.
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Subject Area: | Career Development |
Leadership Role: | Board Level, Senior Manager (VP-level), Executive (C-Level), Middle Manager |
Business Function: | General Management, Sales/Marketing |
Industry: | Products & Retail, High Tech, Services |
Leadership topic: | Storytelling |
Tory Burch, CEO, Tory Burch LLC
Synopsis:Leaders talks about how a good story should be unique and capture the essence of the product.
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Subject Area: | Career Development |
Leadership Role: | Board Level, Senior Manager (VP-level), Executive (C-Level), Middle Manager |
Business Function: | Sales/Marketing |
Industry: | |
Leadership topic: | Storytelling |
Christian Roman, Story Artist, Pixar
Synopsis:A leader talks about how we use stories to learn about life and how to be successful.
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Subject Area: | Strategic Management, Career Development |
Leadership Role: | Board Level, Senior Manager (VP-level), Executive (C-Level), Middle Manager |
Business Function: | General Management, Sales/Marketing |
Industry: | Financial, Products & Retail, Healthcare, Military/Government, High Tech, Services, Non-Profit |
Leadership topic: | Storytelling |
Nicole Khan, Co-Lead Design Change, Ideo
Synopsis:A leader talks about ways she can filter her repertoire of stories to find one that will really make an impact.
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Subject Area: | Career Development |
Leadership Role: | Board Level, Senior Manager (VP-level), Executive (C-Level) |
Business Function: | General Management, Sales/Marketing |
Industry: | Products & Retail, Services |
Leadership topic: | Storytelling |
Jennifer Aaker, General Atlantic Partners Professor of Marketing, Stanford Graduate School of Business
Synopsis:Aaker speaks to the power of purpose in storytelling.
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Subject Area: | Strategic Management, Power and Politics |
Leadership Role: | Board Level, Senior Manager (VP-level), Executive (C-Level), Middle Manager |
Business Function: | Sales/Marketing |
Industry: | Services |
Leadership topic: | Storytelling |
Jennifer Aaker, General Atlantic Partners Professor of Marketing, Stanford Graduate School of Business
Synopsis:Aaker speaks to the science behind the power of empathy in storytelling.
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Subject Area: | Strategic Management, Power and Politics |
Leadership Role: | Board Level, Senior Manager (VP-level), Executive (C-Level), Middle Manager |
Business Function: | Sales/Marketing |
Industry: | Services |
Leadership topic: | Storytelling |
Jennifer Aaker, General Atlantic Partners Professor of Marketing, Stanford Graduate School of Business
Synopsis:Jennifer Aaker shares the behavioral science behind the power of story.
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Subject Area: | Strategic Management, Operations, Power and Politics |
Leadership Role: | Board Level, Senior Manager (VP-level), Executive (C-Level), Middle Manager |
Business Function: | Sales/Marketing, Strategy |
Industry: | Products & Retail, Services |
Leadership topic: | Storytelling |
Jennifer Aaker, General Atlantic Partners Professor of Marketing, Stanford Graduate School of Business
Synopsis:Aaker shares the science behind the power of humor in story.
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Subject Area: | Strategic Management |
Leadership Role: | Board Level, Senior Manager (VP-level), Executive (C-Level), Middle Manager |
Business Function: | Sales/Marketing, Strategy |
Industry: | |
Leadership topic: | Storytelling |
Fran Maier, Founder and CEO, Various Ventures
Synopsis:A seasoned entrepreneur discusses how your network will offer some of the best opportunities for business.
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Subject Area: | Entrepreneurship |
Leadership Role: | Executive (C-Level) |
Business Function: | Sales/Marketing |
Industry: | High Tech |
Leadership topic: | What I Wish I Knew |
Dana Bloom, VP & General Manager of Keep Collective, Stella and Dot
Synopsis:A senior leader talks about dynamics and insights she has gained through experience she wish she knew when she was younger.
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Subject Area: | Power and Politics, Work/Life Balance, Career Development |
Leadership Role: | Executive (C-Level) |
Business Function: | General Management, Sales/Marketing |
Industry: | Products & Retail |
Leadership topic: | What I Wish I Knew |