There are 10 videos in the "Sales/Marketing" collection
Jim Roth, Manager, Dell
Synopsis:Manager must devise incentives for a call-center team to boost customer satisfaction.
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| Subject Area: | Human Resources, Operations, Strategic Management |
| Leadership Role: | Middle Manager |
| Business Function: | Sales/Marketing |
| Industry: | Products & Retail |
| Leadership topic: | Motivating Teams |
Juan-Carlos Ruck, VP, Sales, Pepsico
Synopsis:Manager must reassure his staff after taking an abrupt and unexplained four-week leave.
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| Subject Area: | Career Development, Human Resources, Work/Life Balance |
| Leadership Role: | |
| Business Function: | Sales/Marketing |
| Industry: | Products & Retail |
| Leadership topic: | Difficult Conversations |
Woody Smeck, Superintendent, National Park Service
Synopsis:Leader must unite disparate groups and motivate everybody to have a common vision to better accomplish the mission.
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| Subject Area: | Strategic Management |
| Leadership Role: | |
| Business Function: | General Management, Sales/Marketing, Strategy |
| Industry: | Military/Government, Non-Profit |
| Leadership topic: | Vision, Values, and Culture |
Leslie Blodgett, Executive Chairman, Bare Escentuals
Synopsis:Founder shares her insights about how she uses empathy in storytelling.
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| Subject Area: | Power and Politics, Strategic Management, Work/Life Balance |
| Leadership Role: | Board Level, Senior Manager (VP-level), Executive (C-Level), Middle Manager |
| Business Function: | Sales/Marketing |
| Industry: | Products & Retail |
| Leadership topic: | Storytelling |
Alex Jensen, Marketing Executive, BP
Synopsis:Manager must lead by example by communicating effectively while managing her team from home.
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| Subject Area: | Operations, Power and Politics, Decision-Making, Ethics, Work/Life Balance, Conflict |
| Leadership Role: | |
| Business Function: | General Management, Sales/Marketing, Strategy |
| Industry: | Products & Retail, Services |
| Leadership topic: | Managing Boss and Expectations |
Juan-Carlos Ruck, VP, Sales, Pepsico
Synopsis:A young manager must devise a comeback after a disastrous first five months on the job.
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| Subject Area: | Work/Life Balance, Decision-Making, Career Development |
| Leadership Role: | |
| Business Function: | Sales/Marketing |
| Industry: | Products & Retail |
| Leadership topic: | Taking Charge |
Leslie Blodgett, Executive Chairman, Bare Escentuals
Synopsis:Founder shares insights to how she uses humor effectively with her storytelling.
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| Subject Area: | Strategic Management, Power and Politics |
| Leadership Role: | Board Level, Senior Manager (VP-level), Executive (C-Level) |
| Business Function: | R&D/Product Development, Sales/Marketing |
| Industry: | Products & Retail |
| Leadership topic: | Storytelling |
Chris Tilghman, Director, Inside Track
Synopsis:A just-promoted manager struggles to motivate under-performing employees who are different from himself.
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| Subject Area: | Human Resources, Operations, Conflict, Career Development |
| Leadership Role: | Middle Manager |
| Business Function: | General Management, Sales/Marketing, Human Resources |
| Industry: | Services |
| Leadership topic: | Becoming a Leader |
Leslie Blodgett, Executive Chairman, Bare Escentuals
Synopsis:Founder discusses how she leverages story in her business Bare Escentuals.
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| Subject Area: | Power and Politics, Strategic Management, Work/Life Balance |
| Leadership Role: | Board Level, Senior Manager (VP-level), Executive (C-Level) |
| Business Function: | Sales/Marketing, Strategy |
| Industry: | Products & Retail |
| Leadership topic: | Storytelling |
Jim Roth, Manager, Dell
Synopsis:Manager must gain the trust of his call-center team to encourage them to maximize customer satisfaction.
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| Subject Area: | Operations |
| Leadership Role: | Middle Manager |
| Business Function: | Sales/Marketing |
| Industry: | Products & Retail |
| Leadership topic: | Motivating Teams |